Chair of Digital Marketing

WHU Customized Master Program | Innovation and Learning in Tel Aviv

Professor Dr. Christian Schlereth directs course as part of new Master program at WHU.

From July 21 until July 27, Professor Dr. Christian Schlereth directed the course ‘Lessons in Digital Growth from the Silicon Wadi’ as part of the new Customized Master in Management and Entrepreneurship Program at WHU – Otto Beisheim School of Management, Germany. This video reveals impressions from the stunning city of Tel Aviv, a thriving hub for innovation and start-up companies.

A big thank you to everyone who welcomed us to Israel and especially to those who starred in our video:

  • Dr. David Zvilichovsky, Tel Aviv University
  • Eitan Chitayat, Founder & Creative Director, Natie (
  • Grisha Alroi-Arloser, Director AHK Tel-Aviv (
  • Kevin Baxpehler, Managing Partner Reimagine Ventures (
  • Eran Savir, Managing Director Intango Ventures (
  • Nirit Ayal, CMO/Co-founder Poloriz (
  • Dr. Eyal Benjamin, Tel Aviv University

And of course, the entire CMIME 2020 Course who made this trip so special through their curiosity and engagement.

Credits for the movie go to the amazing video crew: Jonathan Singh, Nadine Sanchez, Alina Arlott and Ryan Lott.