Chair of Digital Marketing

Workshop on "Design Thinking"

In an innovative “Design Thinking” workshop, Stefan Schröder and Dr. Anna Gerhard from Accenture Strategy presented a very modern and interactive approach to gain practical insights on how to develop new digital prototypes in a creative environment.

The course participants worked in teams on up-to-date problems like the development Snapchat 2.0 by transforming their own ideas into concrete recommendations and digital products. The students presented their solutions at the end of the workshop and chose the best team, which won a price for their idea.

On behalf of our team and all participating students, the Chair of Digital Marketing would again like to express their appreciation to the Accenture Strategy team for this excellent workshop and exciting insights into creative thinking as part of the lecture "Digital Marketing".