Chair of Digital Marketing

Workshop on "Design Thinking"

On November 26th Adrienne Lock and Laura Kirchkamp of consulting firm Monitor Deloitte visited WHU to hold a guest lecture on the "Design Thinking" method. Laura Kirchkamp and Adrienne Lock provided insights into the work of consulting and the role that "Design Thinking" has in many of their projects. Students of the bachelor class 2019 were engaged in the interactive lecture and ideation process.

The course participants worked in teams of two to come up with prototypes, based on the needs and habits of their team partner. The students practiced interviewing and to follow the structured design thinking steps to come up with a first iteration of a product. They presented their creative solutions at the end of the workshop.

On behalf of our team and all participating students, the Chair of Digital Marketing would like to express their appreciation to Monitor Deloitte for the engaging and playful workshop on design thinking as part of the lecture "Digital Marketing".