Chair of Digital Marketing

Two new publications together with the Chair of Economic and Social Policy

In the first paper, we examine the willingness to pay for midwifery, and in the second publication, we examine the pricing of health data

In his role as Academic Director of the Center for Non-Profit Management and Digital Social Impact, Prof. Dr. Christian Schlereth published the two new studies together with Prof. Dr. Christian Hagist. The first study was recently accepted for publication in the International Journal of Nursing Studies, led by Jessica Rheindorf. The second study has already appeared in PLOS ONE under the lead of Alexandra Heitel.

The first study looks at co-pay willingness to ensure the availability of a midwife. Women in Germany have the right to midwifery care during pregnancy, childbirth, and postpartum. However, due to the current shortage of midwives, availability is not always to the desired extent. In a discrete choice experiment, we therefore investigate mothers' preferences in order to provide prioritization recommendations in times of skilled labor shortages. We find that there is a high willingness to co-pay to ensure the availability of a midwife. Midwifery services are essential for most women, especially during the postpartum period. Online counseling can be a useful supplement to, but not a substitute for, home visits. The article by Jessica Rheindorf, Prof. Dr. Christian Hagist and Prof. Dr. Christian Schlereth will appear in the International Journal of Nursing Studies and is already available online.

The second study examines the circumstances under which users of wearables and health apps would accept compensation, namely a digital dividend, for sharing their self-collected health data and concludes that sustained success of existing data donation models is highly unlikely. The healthcare industry needs to develop transparency and trust in data processing. 

Link to the studies: 

Nursing study: https://www.sciencedirect.com/science/article/abs/pii/S0020748921002431?via%3Dihub

Health Data Study: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0254786