Chair of Entrepreneurship, Innovation, and Technology

Opinions: Epic Battle Between EPIC Games and Apple

Prof. Dr. Dries Faems analyzes why business ecosystems are vulnerable.

Every day, millions of teenagers engage in strategic battles in the popular game Fortnite, which is owned by the company EPIC Games. Today, this game has become the center stage of another kind of battle between two giants: EPIC Games and Apple.

Recently, EPIC Games launched an alternative mobile payment system. It allows Fortnite players to buy Fortnite tools at a discount without using the Apple payment system. In this way, however, Apple no longer receives its 30% commission on Fortnite purchases from users that play Fortnite on the Apple mobile platform. As a reaction, Apple decided to remove Fortnite from its mobile store, implying that new users can no longer download the popular game via the Apple platform. This has resulted in a public fight, where EPIC Games have publicly accused Apple of acting as a corporate mogul, launching an online parody of Apple’s famous 1984 commercial (

Read the full article on why this fight illustrates the inherent vulnerability of ecosystems on Professor Dr. Dries Faems’ blog WHU Innovation Ecosystem Hub!


Professor Dr. Dries Faems

holds the Chair of Entrepreneurship, Innovation and Technological Transformation at WHU – Otto Beisheim School of Management. He is an expert on the topic of collaboration for innovation. In his teaching and research, he focuses on phenomena such as R&D alliances, collaboration for digital transformation, and innovation ecosystems. Professor Faems also is the coordinator of the WHU Innovation Ecosystem Hub, which aims to connect academics and practitioners on the topic of collaboration for innovation.