Chair of Production Management

Philipp Pithan on Bespoke Direct Marketing

Guest lecture in the MSc course E-Commerce Operations Management of Prof. Dr. Arnd Huchzermeier

In today's lecture of the Master program E-Commerce Operations Management Philipp Pithan, Research Assistant at the Chair of Production Management, gave a presentation on Bespoke Direct Marketing Portfolio Optimization through campaign selection, sequencing and customer (re-)activation.