Chair of Strategy and Marketing

Business Insider cited Prof. Dr. Martin Fassnacht

Business Insider interviewed him on Aldi’s pricing policy regarding A-brand products.

Last week Business Insider interviewed Professor Dr. Martin Fassnacht on Aldi’s new pricing policy regarding A-brand products. In order to gain some leeway for price promotions, Aldi is now raising the fixed prices of a number of brand products to the level of the competition.

Read the entire article and Professor Fassnacht's quotations here.