Chair of Strategy and Marketing

Company Visit to Westerwald Brewery with MBA students

Our guest students of the Tepper MBA Program discovered the art of brewing beer.

The art of brewing beer has a long history in Germany. Today our visiting students of the Tepper MBA Program had the opportunity to get acquainted with this German tradition. The company visit to the Westerwald Brewery, which was part of the Luxury Brand Management Course, began with an insightful lecture on the brewery. Afterwards, the students were able to experience the production of beer during a factory tour. With its Hachenburger, the company is positioning itself as a premium brand and focuses in particular on regional ingredients and traditional preparation. At the same time, it is known as an adventure brewery that offers many opportunities to experience the world of hops and malt.