Chair of Strategy and Marketing

EMAC - European Marketing Association Conference, Juni 2022

Our WHU doctoral students presented research project at the European Marketing Association Conference in Budapest

After three years in a purely virtual setting, the EMAC - European Marketing Association Conference finally took place again physically in Budapest (Hungary) from Tuesday, June 24 to Friday, June 27, 2022. The doctoral students Lukas Schnabl (Henkel Center for Consumer Goods, HCCG) & Katharina Göring-Lensing-Hebben (LS - Strategy & Marketing) presented the WHU research paper by Prof. Dr. Anna-Karina Schmitz (HCCG) on the topic of responsibility beyond the point of sales, "How product responsibility leads to sustainable consumer behavior." Many thanks to our PhD students who represented WHU and the Chair excellently at the PhD Colloquium and finally we would like to add that the conference was indeed once again a very exciting opportunity to exchange ideas and to meet up with befriended Chairs one more time.