Chair of Strategy and Marketing

Exciting guest lectures in the MBA Program from Meta & SodaStream

More exciting guest lectures in June; Marie-Eve Schröder from Meta & Rüdiger Koppelmann from SodaStream.

Our Full-Time MBA students were able to enjoy again very inspiring guest lectures in their marketing lecture by Professor Fassnacht in June. On Wednesday, June 08, 2022, Marie-Eve Schröder from META, formerly Facebook, made her presentation about the new virtual "meta-world" and the future of the Internet with the resulting changes and new opportunities. The collective development of the metaverse is driven by changing consumer behavior, further technological development, an extensive ecosystem of partners and participants and last but not least the new business opportunities.

On the following day, 09.06.2022, the topic was sustainability in a presentation by Mr. Rüdiger Koppelmann, Managing Director Germany & Austria at SodaStream International, Ltd. Many consumers are at least aware of the need for environmentally friendly behavior and saving plastic, but it is often opposed to convenience. Therefore, manufacturers try to reconcile both points and the company SodaStream has successfully worked on a concept and successfully introduced their SodaStream water dispensers to the market with accompanying significant savings in plastic waste.

We would like to thank our guest speakers for their great presentation and wish them all the best for the future!