Chair of Strategy and Marketing

FAZ article on change in the automotive industry and its effects

FAZ publication by Prof. Fassnacht and doctoral student Jann Vollmar on the topic of "Survival of car dealerships".

Prof. Dr. Martin Fassnacht and his research assistant Jann Vollmar published an article in the "Frankfurter Allgemeine Zeitung" about the transformation in the automotive industry with a focus on the car dealership. Due to the serious technological change, the increasing shift of information or purchase processes to the Internet as well as corona-related closures, car dealers in particular are exposed to increased pressure on their previous business model with the consequence of numerous insolvencies. The authors present strategies on how car dealers can differentiate themselves and face the dynamic change with competence and foresight. Among other things, they suggest further developing the existing business in dealerships and workshops under aspects such as customer focus, efficiency and, above all, digitization, as well as establishing and expanding omnichannel competence in order to be able to respond more quickly to end consumer needs by offering an intelligent combination of online and offline channels in sales and service. They also recommend creative exploration and development of new business areas to become less dependent on existing business. Have you become curious? Read the entire FAZ article on  page 16.