Today, Professor Dr. Martin Fassnacht was cited in the Frankfurter Allgemeine Zeitung on the topic “Featuring celebrities in advertising by discounters”. Last week Aldi started to sell 15 organic products from natural food manufacturer Schneekoppe, which is owned by former footballer Philipp Lahm. What do discounters expect from such collaborations?
Read the entire article and Professor Fassnacht's quotations here.