Chair of Strategy and Marketing

Focus Online and Die Welt cited Prof. Dr. Martin Fassnacht

Recently, Focus Online and Die Welt cited Prof. Dr. Martin Fassnacht.

Recently Focus Online and Die Welt cited Prof. Dr. Martin Fassnacht on continuous growth of discounter markets in Germany. Even in times of online trading, German consumers remain loyal to their well-known discounter markets. This applies regardless of whether its food or textile discounter.

Read here what Prof. Fassnacht says about this development.