On Saturday, April 13, our WHU Part-Time MBA students welcomed Jens-Martin Schwärzler (Executive Vice President, Henkel Beauty Care), who gave a Guest Lecture on the topic "Reinventing Innovation & Marketing".
Mr. Schwärzler introduced the students to Henkel Beauty Care and shared valuable insights on the new approaches Henkel uses in marketing to stay ahead of industry disruption by digitalization. He walked the audience through the digitally-led consumer journey across the whole marketing funnel – from trends analytics and product development to communication and media activation. Mr. Schwärzler highlighted the importance of digitally-powered tools for the company’s marketing processes: open innovation, co-creation, use of big data to accelerate consumer centricity and constantly improve the marketing mix.
We would like to express our sincere thanks to Mr. Schwärzler for his inspiring lecture and for joining us last weekend.