Guest lecture held by Clyde Araujo, Head of Global ECRM, Henkel

We were pleased to welcome guest speaker Clyde Araujo, Head of Global E-Commerce at Henkel, to Prof. Fassnacht's BSc Omnichannel Marketing course. He gave the students of the Bachelor program interesting insights about changes in the consumer goods industry and why the current business model is old-fashioned and no longer suitable for a modern and informed consumer in the future. Value-added and consumer-focused offerings using modern digital technology will dominate the future and continue to drive change. On this way we would like to express again a big thank you to Clyde Araujo!!