In the last couple of weeks, our WHU MSc. students of the Luxury Brand Management Course had a unique opportunity to work on a Real-Life Case from the world's largest cosmetics company: Mr. Paul Eisenhawer (Brand Communication Director at L’Oréal) introduced the students to the brand and gave some in-depth insights to the current developments at L'Oréal.
On Monday, March 25, the student groups successfully presented their case results on selected tasks. The students had to put themselves in the role of a new German local marketing team. One of the challenges was to localize and develop a marketing campaign for an upcoming product launch.
We would like to thank Mr. Eisenhawer for his outstanding support and for his contribution to our Luxury Brand Management Course.