Today we are very pleased and honored to welcome almost 30 executives for the second module of LZ bootcamp – Omnichannel Business at WHU – Otto Beisheim School of Management in Düsseldorf.
The program started in the morning with an academic lecture by Prof. Fassnacht, followed by two expert lectures: First by Frank Frohmann, author of the book “Digital Pricing”, second by Claudia Studtmann, Head of Sales Retail at Facebook Germany and her colleague Julius Bauer, Client Solutions Manager. Finally based on Real-Life Case Studies from the relevant industries (led by Michael Wendt from LocaFox), the participants will translate the contents of the day into coherent action programs and learn from the feedback of their peer group.
We wish all participants a successful day!