Due to the current situation, we have decided to hold the third module of the Bootcamp, which focuses on Omnichannel Sales, as a purely online event. Once again, we had an excellent program with several experts: After the academic lecture by Prof. Dr. Martin Fassnacht, we had three inspiring talks by Prof. Dr. Arnd Huchzermeier (WHU), Simon Engelhorn (Engelhorn KGaA) and Dennis Schmitz (Arvato Supply Chain Solutions), who covered the topic from different perspectives. In addition, the participants also had the opportunity to network and share their experiences of how the corona crisis is affecting their companies and which measures have so far proved to be most effective in tackling the new challenges.
Many thanks to all guest speakers and participants for making this bootcamp an interactive experience.