Chair of Strategy and Marketing

Prof. Dr. Martin Fassnacht cited in the Süddeutsche Zeitung

Prof. Fassnacht comments on the merger of Fiat Chrysler and Peugeot.

The merger between Fiat Chrysler and Peugeot, which would create the world's third-largest automaker, should be completed in the first quarter of 2021. Last week the companies announced that 'Stellantis' would be the new name of the combined automotive group. Developing new company names and creating an overarching identity takes time and can be a sensitive issue.

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