Chair of Strategy and Marketing

Prof. Fassnacht at the Modehandels-Kongres

The fashion industry faces many questions in these volatile times.

Omnichannel is one of the key success factors of the future. At the Deutscher Modehandels-Kongress, which is currently taking place in Düsseldorf, Prof. Dr. Martin Fassnacht was invited to talk about the challenges and opportunities of Omnichannel Business. How can Omnichannel strategies be successfully designed? What management skills are needed to get started?

In his answers, Prof. Fassnacht provided the participants with many valuable impulses. He emphasized that there are already successful solutions in many industries and that, in addition to "learning from the best", a very well thought out strategy and early investments are essential in order to successfully combine offline and online business.