Chair of Strategy and Marketing

Prof. Fassnacht cited by Spiegel and Bild

Today, Prof. Dr. Martin Fassnacht was cited by Bild.de and Spiegel Online.

Today, Prof. Dr. Martin Fassnacht was cited by Spiegel.de and Bild.de on the store opening by Russian discounter chain Torgservis.

Would the Russian supermarket chain sustain on the German food retailing market? And should German discounter like Aldi, Lidl & Co. be afraid of their new competitor?

Read here what Prof. Fassnacht says about the newcomer.