Chair of Strategy and Marketing

Professor Fassnacht at SPOAC in Madrid

Prof. Fassnacht lectured at the SPOAC (Sports Business Academy) in Madrid.

Yesterday, on May 21, 2019, Prof. Dr. Martin Fassnacht lectured at the SPOAC (Sports Business Academy by WHU) in Madrid. After his in-depth lecture on Omnichannel Marketing, the participants worked on a Real-Life Case that was specially tailored for sports companies.