Chair of Strategy and Marketing

Quotations in the magazine "Frankfurter Allgemeine WOCHE"

The FAZ interviewed Prof. Dr. Martin Fassnacht about breakfast cereals market.

08/06/2019

[Translate to German:]

Recently, the start-up Mymuesli has been struggling with setbacks and rumors of a possible sale. What are the reasons for this development?

The complete article “Fight for breakfast” is available in the latest issue of "Frankfurter Allgemeine WOCHE" (August 8, 2019, p. 46).