Chair of Strategy and Marketing

Quotations of Prof. Dr. Martin Fassnacht at

Stern asked Professor Dr. Martin Fassnacht to comment on topic "Black Friday".

Du ring this weekend many retailers advertise with huge discounts and special offers. The US-inspired shopping day “Black Friday” has already established a firm foothold across online and traditional retail. asked Professor Dr. Martin Fassnacht to comment on this topic. “Days like Black Friday can cause problems for retailers”, says Professor Fassnacht. Such discount days are an opportunity to increase sales. However, high sales do not necessarily mean high profits. Furthermore, he is sure: “I don't think that discount battles like this attract a lot of new customers. Most people search very carefully for specific deals.”

Read the entire article and Professor Fassnacht's comments regarding this issue here.