Chair of Strategy and Marketing

Quotations of Prof. Dr. Martin Fassnacht at the Spiegel Online

In the recent weeks we have been witnessing a lot of panic-buying, in Germany known as “hamstering”.

The market research institute Nielsen has examined how sales of certain products have increased during the corona crisis. According to this analysis, demand has risen dramatically in in the last few weeks. What impact can we expect from these hamster purchases on the retail, hospitality and clothing industries as well as on online trading? Spiegel Online asked Prof. Dr. Martin Fassnacht to comment on this topic.

Read the entire article here.