Professor Dr. Martin Fassnacht was interviewed by the Hessischer Rundfunk about the new advertising campaign launched by the German discounter Lidl. This campaign is an unusual case as all slogans refer to a specific competitor. The report was aired yesterday, on July 24, 2019, during the MEX market show.
Chair of Strategy and Marketing
Report in the show Mex. das Marktmagazin
Professor Dr. Martin Fassnacht was interviewed by the Hessischer Rundfunk.
