Prof. Dr. Martin Fassnacht was interviewed by the Hessischer Rundfunk on the topic „price war over branded products“. The report was aired yesterday, on April 24, 2019, during the MEX market show. Aldi has sparked a supermarket price war by slashing the prices of some branded products. Lidl and Rewe has also dropped prices. What are the reasons for the current price war? Moreover, what are the consequences for the brand manufacturers?
Watch the full report here.