On November 22, 2019, Prof. Dr. Martin Fassnacht gave a speech at the International Süßwarenkongress in Berlin, organized by Sweets Global Network. His talk on the subject of "Retailers and Manufacturers: It used to be easier!" attracted more than 500 guests from the confectionery industry. In his speech, Prof. Fassnacht gave an overview of current developments and challenges on both sides. Based on ten theses, he discussed the influence of the conflicts in the retail landscape and derived managerial implications for both, retailers and manufacturers. An essential take-away was Professor Fassnacht’s recommendation to stick to strategic cooperations instead of pure competition and to consider customer centricity as a key success factor.
Chair of Strategy and Marketing
Speech at the International Süßwarenkongress
Professor Fassnacht gave a speech at the International Süßwarenkongress in Berlin.