On Monday, January 21, Prof. Fassnacht presented his theses as Keynote Speaker at the Getränke Impuls Tagen.
His talk on the subject of "Shared Value Creation by Retailers and Manufacturers" attracted more than 150 guests from the beverage industry. Prof. Fassnacht is sure that old rules are out of date. Anyone who wants to win in the market in the future has to make strategic collaborations. According to Prof. Fassnacht, the conflicts that currently occur between industry and commerce are not advisable regarding the future developments. An essential take-away: “Customer focus and broader cooperation is crucial in order to avoid further conflicts between manufacturers and retailers.” Digitization – social media as well as blockchain and integrated IT systems – are just further tools in order to optimize and improve value creation.