Yesterday, on September 11, 2019, Prof. Dr. Martin Fassnacht was featured in two TV shows (WDR and Hessischer Rundfunk). In the MEX magazine (Hessischer Rundfunk) he was interviewed about the pricing policy of the German drugstore chain dm. Recently the company has increased prices in its online shop. What are the reasons for this step and what is the overall situation in the German drugstore market?
In the WDR Market show he was asked to comment on the marketing strategies of Aldi and Lidl. Both discounter chains are making great efforts to reach the young target group. In the current price war, the focus is primarily on the branded products. Can this strategy help to attract young customers?