Chair of Technology and Innovation Management

Full-Time WHU MBA trip to Kellogg: One–week customized international module

As part of the WHU Full-Time MBA Program, Prof. Ernst and 74 WHU MBA students visited the Kellogg School of Management (Northwestern University, Evanston/Chicago, U.S.) from November 17 to November 22, 2019.

The international module is a unique and valuable experience because students learn and develop global leadership skills. The academic director of the international module at Kellogg is Prof. Conley, Clinical Professor of Innovation & Entrepreneurship at Kellogg School of Management and Member of WHU’s Entrepreneurship and Innovation Group.

During the one–week customized international module at Kellogg, students were exposed to world-class faculty and thought leaders in managerial fields that are critical both in the US and in a global context. The module covered topics such as Intellectual Capital Management, Building Strong Brands, Crisis Management, Effective Operations, Global Economic Trends and Artificial Intelligence to Enhance the Customer Experience. The WHU students also had the opportunity to participate in the Kellogg Design Challenge (as the only non-US business school) and to network with Full-Time MBA students from Kellogg. On December 9th, WHU MBA students invited Prof. Conley to the WHU Campus in Düsseldorf to recall and to celebrate the great experiences made in Chicago over drinks and dinner.