As part of the "Innovation Management" lecture in the BSc program, we welcomed Mr. Julian Fieres (Senior Manager E-Mobility; Head of Business Development / Strategy / M&A – Division E-Mobility, ZF Friedrichshafen AG) who held the lecture titled “100 years and rolling – How ZF is reinventing itself with Digitalization & Innovation”.
After giving a short overview of the company’s long-standing history in the automotive industry, Mr. Fieres outlined four major trends that are shaping the future of mobility: connectivity, autonomous driving, sharing solutions, and electrification.
In particular, Mr. Fieres explained how digital disruption offers both opportunities (e.g., as-a-service business models) and poses challenges (e.g., driving corporate change) at the same time.