Dr. Priscilla Kraft joined The Chair of Technology and Innovation Management of Professor Dr. Holger Ernst as Assistant Professor on March 1, 2020. She will also be part of the Entrepreneurship and Innovation Group. The German-American earned her PhD in 2019, at the Justus-Liebig-University in Gießen at the Chair of Strategic and International Management. Her thesis dealt with the question of what is the driving force behind innovation. Prior to that, she received the BSc and MSc certificate in Business Administration at the Frankfurt School of Finance and Management. In 2018, she already won the renowned "Thomas Hustad Best Young Scholar Paper Award".
WHU wishes Assistant Professor Dr. Priscilla Kraft a good start at the Chair of Technology and Innovation Management!