Henkel Center for Consumer Goods

AMA Winter Academic Conference, February 2023

WHU doctoral student Lukas Schnabl presents research project at the American Marketing Association Conference in Nashville, TN.

In early February, Lukas Schnabl had the opportunity to present our current research project "Responsibility beyond the point of sale - How product stewardship helps companies to reduce scope 3 emissions" at the AMA Winter Academic Conference in Nashville, TN.

Together with Jun.-Prof. Anna-Karina Schmitz, he is investigating how companies can reduce downstream scope 3 emissions and which framework conditions companies have to consider when implementing the measures.

With more than 700 participants, the AMA Winter Academic Conference is one of the largest scientific marketing conferences and offers a unique opportunity to exchange ideas with leading researchers from around the world.