Henkel Center for Consumer Goods

Guest Lecture: Daniel Tykesson

Daniel Tykesson gives insights into the challenges of a start-up company

At the end of the M.Sc. course "Sustainable Marketing," we had the pleasure to welcome the CFO and Co-Founder of Kumpan electric, Daniel Tykesson, to our class. Daniel Tykesson gave fascinating insights into the topics of start-up financing, patents, pricing, and sustainability. Based on key events of the last ten years, he showed the start-up's challenges and how they could be solved creatively and partly with a low budget.

Kumpan electric produces high-quality electric scooters in its own production, which offer an individual and sustainable mobility solution. The company is based in Remagen and currently employs around 100 people.

We thank Daniel Tykesson for the exciting presentation in the Sustainable Marketing Course.