Henkel Center for Consumer Goods

Philippe Guegan about Henkel Adhesives' brand management

Guest Lecture from Philippe Guegan, Global Head of Marketing Strategy Crafting and Repair & Head of Sustainability at Henkel on WHU Campus Düsseldorf

Last week we had the pleasure to welcome Philippe Guegan from Henkel Adhesives as a guest lecturer in the Part-Time MiM course "Marketing Strategy & Decision Making". Philippe gave interesting insights into the brand architecture of Henkel Adhesives, the brand building of 'Crocodile Power' and how sustainability was embedded in the core of the brand. In doing so, Philippe discussed with the students the different dimensions of sustainability, and how to communicate this to consumers.

An exciting and interactive guest lecture with lively participation from the students - we are already looking forward to the next visit!