Chair of Strategy and Marketing

Guest lecture by Dr. Nils Daecke

Digital marketing and innovation at Henkel

Recently, on February 6 and 7, 2021, we were pleased to virtually welcome Dr. Nils Daecke (Digital Information Officer & and VP Henkel dx) as our guest speaker in the Marketing Class with our MBA Part-Time students. Dr. Daecke talked on digital marketing and innovation at Henkel and highlighted how the company shapes its digital transformation. He shared with the students how Henkel dx Ventures and Henkel Beauty Care develop disruptive digital business models in agile BizDevOps (Business, Development and Operations) teams. He also discussed two recent digital beauty tech innovation cases.

We would like to thank Dr. Daecke for visiting us over the weekend as well as for the great discussion and interaction with the class!