According to Katrin Starke, editor for the Welt am Sonntag, the basis for solid entrepreneurship and the inspiration behind many of today’s successful entrepreneurs is often the same thing: a practice-oriented MBA degree earned from one of Germany’s top business schools.
That being the case, the news outlet interviewed Professor Martin Fassnacht, in his capacity as Academic Director of the MBA Programs and the Chairholder of Strategy and Marketing at WHU, and his colleague Christoph Hienerth, Chairholder of Entrepreneurship and New Business Development at WHU, to get their take.
According to Professor Fassnacht, MBA programs are challenging. They combine the latest business theories with practical knowledge, often bolstered by lectures held by corporate representatives of successful companies, such as Lieferando or Henkel. “We bring practice experience directly to the classroom.” On top of that, many former students continue to feel a kind of family connection with WHU and form the basis for a large and global network of alumni who are happy to return to the WHU campuses to present their own success stories and inspire the new student body.