Chair of Strategy and Marketing

Die Welt quotes Professor Fassnacht

Is the current difficult economic situation hindering the sales success of Black Friday?

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[Translate to English:]

Is consumer interest in the concept of Black Friday still high, or is the poor economic situation and outlook in Germany, as well as high inflation, clouding the sales expectations of almost 5 billion euros from last year? Professor Martin Fassnacht, Director of the Chair of Strategy & Marketing at WHU-Otto Beisheim School of Management, and other retail experts assess the situation and give their reasons for their forecast for this year's discount battle on Black Friday.
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