On March 28, March 29 and April 4, Christian Vögle, Head of Business Development DB Fernverkehr AG, Martin Janzen, Managing Partner and Shareholder, Consultancy Chamber at Ntsal, and Marco Ries (Forbes 30 under 30), Co-Founder and Managing Director of the WHU start-up Protein Distillery, provided interesting insights during guest lectures in our BSc course 'Foundations of Marketing'.
Christian Vögle presented in his lecture "Overall strategy in long-distance rail traffic" the growth strategy of Deutsche Bahn in times after Corona.
Martin Janzen presented on "Data monetization - Automotive case: How to leverage the power of connected vehicles platforms".
Marco Ries gave a short presentation on "Novel Foods" including a case study of Protein Distillery's business model, which consists of extracting valuable proteins from apparent industrial waste.
On behalf of our team and all participating students, the Chair of Digital Marketing would like to thank Christian Vögle, Martin Janzen and Marco Ries for enriching our course with these exciting presentations.