Guest lecture held by Head of Strategy of "Jung von Matt"

We were delighted to welcome guest speaker Janine Godbersen from the advertising agency "Jung von Matt" to our marketing lecture at the beginning of November. In an inspiring lecture, the Head of Strategy showed the MBA students the options and success factors for a cross-age campaign using a concrete practical example in the online sector.
To this end, she emphasized the need for consumers to select brands or products that represent values and attitudes with which consumers of different age groups can identify and that the campaigns are guided by a predefined framework and set key performance indicators. 
We would like to thank Ms. Godbersen for the exciting insights and the great lecture.