In a recent article about C&A's jeans production in Germany, Ms. Anja Dilk asked Prof. Dr. Arnd Huchzermeier from the Chair of Production Management about reshoring trends in the European fashion industry. The company (and the industry) has come full circle by radically shifting production to low-cost countries and now adopting a sustainable manufacturing strategy that is hopefully well received by customers and stakeholders. Local production supports supply chain resilience and ESG metrics, but labor availability and supplier dependency limit options.