Chair of Strategy and Marketing

Prof. Fassnacht again in the Handelsblatt

"Contribution to energy saving" - Aldi Nord closes stores earlier in the evening, does this cause a risk?

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This time, Professor Martin Fassnacht, Marketing Expert at the WHU business school in Düsseldorf, was interviewed by Handelsblatt on the current topic of saving energy by cutting store opening hours. Aldi Nord had gone ahead and already communicated the earlier closing time in about 70% of its stores at 8 p.m. with the justification that it wanted to make a contribution to saving energy. Many other large commercial enterprises like e.g. Rewe expressed themselves nevertheless clearly against changed opening times.
The holder of the Chair of Strategy and Marketing at WHU sees the shortening of store opening hours in principle as a possible way of helping retailers to overcome two problems they are currently facing: 1. exploding energy costs and 2. staff shortages. Nevertheless, he said, such a move comes with great risks, as you open the doors even wider to online competition in particular. If you're curious, read the entire article here.