Chair of Strategy and Marketing

Prof. Fassnacht on the subject of "Sales Open Sunday in NRW

The open Sunday is an attempt by retailers to stand up to online retailing

The idea of having Sundays be a day of business is a never-ending dispute between the Higher Administrative Court (OVG) and the trade union Verdi. Professor Martin Fassnacht, Chairholder of Strategy and Marketing, understands why municipalities see such an idea as an opportunity for stationary trade—and a way to compete with online trade, which only strengthens as time goes by. And if it weren’t for the recession, maybe that would work. Curious to know more? Read here.