Prof. Fassnacht had the honor to welcome the CEO of Sixt SE, Mr. Alexander Sixt, on the day of the "Campus for Family Business" for a joint Fireside Chat. The focus was on the transformation of the business model of Sixt to an integrated mobility platform provider and the associated opportunities and challenges, also regarding an international expansion of business activities. Another topic of discussion was the new Sixt communication campaign for the new Sixt App, which was only launched in June 2022, with the leading figure Teddy Texlebhran in various roles and the evaluation of the success of the campaign in the German market to date. Finally, there were opportunities for questions from the interested audience. We would like to thank you again for a very successful and informative event.