Chair of Strategy and Marketing

Another interview by Prof. Fassnacht about GKK in Handelsblatt

"Politics should not let itself be blackmailed with the locations". Prof. Fassnacht Marketing expert at WHU explains why!

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Back at the beginning of 2021, the German government gave the struggling department store group Galeria Karstadt Kaufhof (GKK) a financial injection for the 1st time. Even at this point in time, there were critical voices and experts were not sure whether this intervention would pay off.
Professor Fassnacht, a Marketing Expert and the holder of the Chair of Strategy and Marketing at the WHU - Otto Beisheim School of Management, was also skeptical about the situation at the time. From his point of view, it was difficult that the taxpayer would ever get back the money taken from the treasury, since Galeria's department stores missed the online trend and did not offer a sustainable concept.

In the current article from the Handelsblatt from 21.10.2022, written by Florian Kolf and Martin Greive, his prophecy at that time is confirmed of him and other sides. There are now also voices from politics and economy against a renewed financial support to Galeria. Thus Prof. Fassnacht warns that "politics should not let itself be blackmailed with the locations". Are you curious what he means by this statement, then read the article in the Handelsblatt of October 21st, 2022, here.