Chair of Logistics and Services Management

"Changing status symbols: having what others can't have"

Doctoral student Jan Walsken writes a chapter on virtue signaling in diversity management.

"Status symbols are in constant flux. They depend on the respective time spirit and the social reference group. Important to be considered a status symbol: Not everyone has access - it's about having what others can't have. But what can one have exclusively in an affluent society? And what impact does technological progress have on status symbols?"

Jan Walsken, a doctoral student at the Chair of Logistics and Service Management at WHU - Otto Beisheim School is the author of the chapter "Really Better Than Nothing? The Risk of Virtue Signaling in Corporate Communication on Diversity Management" in the new edited volume by Lioba Gierke and Prof. Dr. Fabiola Gerpott entitled "Status Symbols in Transition: Having What Others Can't Have," published by Nomos Verlag. In the chapter, he looks at how companies use symbols to engage in virtue signaling and the negative consequences this can lead to.