Chair of Strategy and Marketing

Does the new vaccination campaign make sense?

The assessments of Prof. Dr. Martin Fassnacht on the new vaccination campaign of the German government in the podcast of SWR aktuell.

With a new advertising campaign including posters, radio and TV spots, and in different languages, the German government aims to persuade skeptics to vaccinate against Corona.

SWR-Aktuell moderator Jonathan Hadem spoke with Professor Martin Fassnacht about whether this will make a difference. 

The entire interview with Prof. Fassnacht can be listened to and read here (German only).