Master Program

Oliver Höllriegl presents MEDICON Case Study

Guest lecture in the CMiME course E-Commerce Operations Management of Prof. Dr. Arnd Huchzermeier

In today's lecture of the CMiME course E-Commerce Operations Management, Mr. Oliver Höllriegl, Director Consumer Insights & Marketing Effectiveness at GfK in Nuremberg, presented the case study Customer Reactivation Management in the Pharmacy Market: Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization.