Chair of Strategy and Marketing

Quotes of Prof. Martin Fassnacht in Handelsblatt

What drives the success of the Kapten & Son brand?

The young founders of Kapten & Son have built up a completely new brand within just a few years and are very successful in selling their products. How is the company's marketing strategy structured and what factors have contributed to this success? In an interview with Handelsblatt, Prof. Dr. Martin Fassnacht was asked to comment on this topic.

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